Osmow's Menu Prices (CA)

There’s a growing demand for better quality food as of late. As the public starts to dine out more frequently, consumers are now becoming more discerning. While fast food offers a quick fix for hunger, they’re not enough for those who want something more. Since folks are becoming more open in spending on dining out, it’s just natural that they want to get more out of their money.

This is one of the reasons why fast casuals are having a moment in Canada today. These chains are designed to take fast food to the next level as they promise quick, sit down service so you feel like you’re somewhere fancier without hurting your wallet. A lot of fast casual chains also have menu items that are similar to more expensive places so if you’re craving for something but you can’t splurge on a nice meal just yet, they’ll make do in a pinch.

It’s not like fast casual dining is a new concept. Chili’s has been around since the mid-70s and TGI Fridays have been around a decade earlier. However, for some reason, most fast casual chains tend to struggle in many parts of the world. In the US, their middling concept made diners feel like they’re too pricey for fast food but too cheap in terms of ingredients and food for an actual restaurant.

There’s a noticeable shift, however, with the new breed of fast casual chains. Lots of the successful ones have broken the mold and are enjoying a nice reception among diners from different segments of the market. With the right concept, high quality of food, and branding, they’re able to nicely compete with hip independent eateries that foodies love.

Take Thai Express, for example. This brand is designed to provide Thai meals in a quick-service environment so technically it’s a fast food chain. However, with the quality of their offerings, they can also be easily lumped with fast casuals. It also helps that Thai Express menu prices sit in the middle of fast food and fast casuals, so it can fall under both categories.

Osmow’s, on the other hand, may have carried its small independent restaurant charm when it transitioned into a fast casual chain. Combined with their traditional Mediterranean-inspired menu, they’ll make you feel like you’re enjoying a tasty meal at a nice, family-run authentic eatery that cares for branding and appearances.

Copper Branch is also a notable example. As one of the biggest vegan fast casual chains in the world, it certainly has its own charm that even non-vegan or vegetarian foodies will want to sample.

With these, it can be said that there’s a lot to expect and enjoy from the fast casual segment. Give it a try and you’ll learn why some people are preferring them over their favorite fast food chains.